Google Search and Maps update adds new identifier for Asian-owned businesses

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Google is rolling out a new “Asian-owned” identifier badge for American businesses that will appear on Search and Maps. The purpose of this new badge is to make Asian-owned businesses easier to find in a user’s local area.

Appearing as a red flower (opens in new tab), business owners can adopt the optional new badge by first going to their respective Google Business account (opens in new tab). Under the My Business section, owners will go to View Profile and then click Business Information. Scrolling down to the More section and clicking on “From the business”, they will be able to activate the “Identifies as Asian-owned” attribute. After hitting save, the red flower icon will pop up in the location’s Business Profile on Google Search and Maps.

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